Kungfu Cow Milk: A Package Design Masterpiece

Unleashing the Power of Kungfu in Milk Packaging

Kungfu Cow Milk is not your ordinary dairy product. It is a milk specially crafted for the fashion-forward young generation. The packaging design showcases the essence of Kungfu by depicting a Tai Chi-playing calf. Inspired by the principles of Chinese martial arts, this milk embodies the qualities of being fast, aggressive, and accurate.

What sets Kungfu Cow Milk apart from other designs is its ingenious use of symbolism. The illustration on the bottle captures three iconic Tai Chi movements, each representing a different aspect of Kungfu. As the cow moves, consumers can almost hear the sound of Kungfu in their minds - "ha," "huo," and "hu." This unique feature adds an element of surprise and delight to the packaging, making it truly memorable.

The interaction between the consumer and the packaging is another highlight of Kungfu Cow Milk. By opening the windows on the milk bottles held by the cow's hands, customers can observe the milk level, adding an extra layer of engagement and interactivity.

The realization of this design masterpiece involves the use of PET plastic bottles and heat shrinkable labels. The combination of these materials ensures durability and visual appeal, allowing the design to shine through.

Xu Shihan, the creative mind behind Kungfu Cow Milk, embarked on this project in April 2018 in Shenzhen. After months of meticulous work, the design was completed in August 2018 and exhibited in Zhongshan in December of the same year.

One of the main challenges faced during the design process was how to differentiate Kungfu Cow Milk from other brands in the market. The goal was to create a packaging that would instantly capture consumers' attention and generate interest in the product. By incorporating the captivating Tai Chi-inspired illustrations and the interactive milk level observation, Xu Shihan successfully achieved this objective.

Kungfu Cow Milk has received widespread acclaim and recognition in the design community. In 2019, it was awarded the prestigious Iron A' Design Award in the Packaging Design category. This award is a testament to the exceptional creativity, practicality, and innovation demonstrated by this remarkable design.

With Kungfu Cow Milk, Xu Shihan has not only created a visually stunning package design but also a memorable and engaging experience for consumers. This unique blend of art, innovation, and functionality is a true testament to the power of design in enhancing our everyday lives.